By Ed Luby
Users of the Listcounts platform including www.NFocusLists.com now have the ability to pull random addresses on the neighborhood saturation database. The practice is known as feathering and can also be called Nth-ing.
By definition, feathering is the systematic removal of addresses to allow your list to hit a desired quantity. This is different then simply removing the needed amount of records from the bottom of a list. Feathering allows the removed addresses to be “feathered” or spread evenly across the entire list.
The problem is that if you use a saturation file, you want to keep saturation postage rates so removing addresses one-by-one may cause higher postage. With that in mind, we designed the feathering module to select entire carrier routes; not single addresses.
The feathering tool provides both automated and manual feathering to accommodate your needs. The Automated Feathering Section that allows for either a “Balanced Selection” (equal percentages across all zip codes) or a “Prioritize Selection” (use everything and fill in with a specific zip code). Our manual feathering section allows for “Freehand Selection” (choose the routes you want within each zip code) or “Specify Quantity Per Zip” (how many addresses you want to mail within each zip code). You can mix these selections to obtain the desire counts and carrier routes are kept whole.
If you have questions or would like more information on the Feathering Module please give us a call and we will be glad to help you any way possible.