LISTCOUNTS CUSTOMER RELEASE NOTICE: Email Consolidation Project

On July 18th 2014, NFocus will introduce a simplified list delivery notification for LISTCOUNTS.  We have improved the email notification so that you will receive only one confirmation email and one completion email per transaction.  

This new consolidated completion email will contain separate links to download all your data files, and if you selected to have your data files “Merged” the new completion email will contain one link.  

We know your time is valuable and we hope you will enjoy this simplified process.

Please contact NFocus Support if you have any questions.

New Canadian Anti-Spam Law Ready To Take Effect

Canada’s recently passed Anti-Spam Law (CASL) regulates commercial electronic communications sent to or from email addresses of Canadian residences. The new law takes effect July 1, 2014

CASL is different from the United States CAN-SPAM rules in that CASL requires explicit or implicit opt-in by email recipients before you can send any messages to them.

Examples of explicit consent means a subscriber took affirmative action (checked a checkbox for example) to say they want commercial email from you.

Implicit permission means a subscriber has a prior relationship with you. Implicit permission is valid for 36 months after July 1, 2014, then explicit permission is required.

The full law and additional details can be found on Canada’s Anti-Spam Legislation web page .

Contact your NFocus representative today for more information on our Email Marketing Solutions, including Email Deployment, Loyalty Campaign Management, New Customer Acquisition Programs, and Email Appending Services.

News of Interest: Analysis of House Postal Reform Act

Financial analysis of the House Postal Reform Act estimates postal savings if passed.  Read more at Direct Marketing News.

NFocus Closed Friday, July 4th

NFocus will be closed on Friday, July 4th, 2014, in observance of Independence Day.

Please review your jobs that are scheduled and make sure you contact us to discuss any questions or changes that need to be made.

NFocus Closed Monday, May 26th 2014

NFocus will be closed on Monday, May 26th for Memorial Day.

Please review all of your jobs that are scheduled and make sure that you contact us to discuss any questions or changes that need to be made.

Remodeling Conditions Fell in March Survey

NARI reports harsh winter may have played a role

The National Association of the Remodeling Industry’s (NARI) first-quarter 2014 Remodeling Business Pulse (RBP) data of current and future remodeling business conditions show current condition ratings fell significantly in March.

Business conditions during the first three months of 2014 dropped to 6.07, down from 6.41 in December. There was a decline in all but one of the sub-components that drive the overall current rating. Conversion of bids and sales value of jobs had the largest dip.

However, strength of sales in this three month period increased to 6.51, from the 6.41 reported during the fourth quarter of 2013.

“The harsh winter seemed to have played a role in the decline of our numbers this quarter,” says Tom O’Grady, CR, CKBR, chairman of NARI’s Strategic Planning Committee.

However, despite the low ratings for current business conditions, remodelers are more optimistic about the future, heading into their busy season. The outlook for business three months out reached a new all-time high of 6.51, from 6.41 in December 2013.

Growth indicators in the first quarter of 2014 are as follows (rating is from 1 to 9, where 1 is much worse than a year ago and 9 is much better; 5 is about the same as last year):
• Current business conditions fell to 6.07 (from 6.51 last quarter)
• Number of inquiries remained flat at 6.24.
• Requests for bids had a slight drop to 6.16 (down from 6.22 last quarter)
• Conversion of bids fell significantly from 6.03 to 5.71.
• Sales value of jobs sold declined to 5.84 (down from 6.27 from last quarter).

“Postponed home maintenance issues continue to be a large driver for projects,” O’Grady says. “However, homeowners remain slow to make the decision to move ahead with higher-priced projects, which is still the biggest barrier to growth.”

When asked about what is driving growth, remodelers had responses similar to those seen in the last few quarters. Activity is being driven by several factors:

• Postponed projects continue to be the No. 1 factor in remodeling business growth, at 81 percent, up from 75 percent in December.
• Improving home prices was at 59 percent, down from 61 percent in December.
• More certainty about the future moved into the No. 3 spot, at 39 percent.

“From the comments on the Remodeling Business Pulse survey, remodelers still feel this will be end up a strong year for business,” O’Grady says.

See the full article here: http://www.nari.org/news/article.asp?ARTICLE_ID=1691

To review the research in its entirety, please send your request to marketing@nari.org 

Visit NARI.org for more information about The National Association of the Remodeling Industry.

NFocus will be closed Friday, April 18

NFocus will be closed on Friday, April 18th for Good Friday.

Please review all of your jobs that are scheduled and make sure that you contact us to discuss any questions or changes that need to be made.

NFocus System Maintenance Outage: March 29th from 6am to Noon EST

We will have a Systems Maintenance Outage on March 29th from 6am to Noon.  All NFocus Systems will be unavailable during this time.  This includes email, ResQue, and Listcounts.  

We apologize for any inconvenience.  Please contact support@n-focus.com if you have any questions.

What’s New @ NFocus: Join NFocus at the 2014 National Postal Forum for Free

National Postal ForumThe NFocus team is excited to be attending the upcoming 2014 National Postal Forum and would like to invite you to join us!

NFocus has a limited number of Free One-Day Exhibit Hall Passes ($50 value) available for the March 16-19th event at the Gaylord National Hotel & Convention Center in Washington D.C. These are available to our clients and partners on a first come, first served basis. Contact your NFocus representative today to reserve your free pass.

About the forum: The NPF was formed in 1968 in a partnership with the USPS to serve as a central meeting point for the mailing industry and is considered the premier mailing industry conference (www.npf.org).

The NFocus team will be available to meet during the forum at booth #2218. We look forward to seeing you there.

News of Interest: February 20th

CNN Money: Americans crazy about mail, but can’t say why

  • Online System Alerts!

    Who is Moving Are new homeowners, new builds and all types of new movers important for your business? Reach these changing lifestyle households before or after the move. NFocus compiles and aggregates top new mover sources to create the most comprehensive database updated weekly. Contact NFocus today to determine how you can subscribe to New Mover Datastream to grow your business tomorrow.

  • August DYK Events

    August 2nd - Take A Penny/Leave A Penny Day

    August 8th - Dalek Day

    August 18th - Mail Order Catalog Day

    August 20th - Jarrod's Birthday!

    August 28th - Dianne's Birthday!

    Investment in email marketing will grow from $1.3B in 2010 to $2B in 2014 (Forrester Research, January 2012)

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