The USPS is offering the QR mobile barcode discount again this year. Please read through the details below to determine how you can take full advantage of the 2% discount this year. Contact your NFocus Account Manager for additional questions.
3.0 Mobile Commerce and Personalization Promotion
3.1 Program Description and Scope
[Revise 3.1 by incorporating the text of current items a and b into
the body of 3.1 and revising the text as follows:]
The mobile commerce and personalization promotion provides a two
percent discount for pieces mailed at Presorted and automation prices
in mailings of First-Class Mail cards, letters, and flats, and Standard
Mail (including Nonprofit) letters and flats that include a
transactional two-dimensional mobile barcode when the mailpieces meet
all the conditions in these standards. Images such as watermarks and
tags that, when scanned, direct consumers to mobile-optimized sites
under conditions in 3.0 are also eligible. Automation pieces must bear
Intelligent Mail barcodes; pieces with POSTNET barcodes are not
eligible for this promotion. The promotion is valid for mailings
entered from July 1, 2012 through August 31, 2012. Plant-verified drop
shipment (PVDS) mailings meeting all relevant standards may be accepted
at origin as late as August 31, 2012 if they are entered no later than
September 15, 2012 at the destination.
3.2 Eligibility Standards
[Revise 3.2 as follows:]
To be eligible for the two percent discount, customers must
register on Business Customer Gateway at gateway.usps.com, and specify
which permits and CRIDs will participate in the promotion. Registration
opens May 1, 2012, and must be completed at least 24 hours prior to the
first mailing date. Mailpieces must be mailed under the following
conditions:
a. A two-dimensional mobile barcode or similar image must be on
each mailpiece, either on the outside or printed on the contents of the
piece. Brief instructions or directional copy must be printed near the
barcode to instruct the recipient to scan the barcode. One-dimensional
barcodes do not qualify.
b. The mobile barcode must be readable by a mobile device and must
lead to a mobile-optimized Web site. The barcode must be relevant to
the contents of the mailpiece. Scanning the barcode must lead the
consumer to a Web page that allows the recipient a good or service on
the mobile device, or to a personalized URL that leads to a Web page
unique to an individual recipient. In either situation, the Web site
must remain mobile-optimized. Barcodes with links that direct consumers
to sites that allow payment for prior or future purchases or that
encourage enrollment in online bill payment or paperless statement
services are not eligible for the discount. Mailpieces with mobile
barcodes that convey postage information, destination, sender, or a
machinable serial number for security also are not eligible for the
discount.
c. The mailpieces with mobile barcodes must be one of the
following:
1. Presorted or automation First-Class Mail cards, letters, or
flats. Automation pieces must bear Intelligent Mail barcodes.
2. Standard Mail (including Nonprofit) letters or flats.
d. Postage must be paid by permit imprint or by affixing metered
postage or a precanceled stamp to each piece of mail; the postage
statement and mailing documentation must be submitted electronically.
Mailings that are prepared by an entity other than the mail owner must
indicate the owner's identity in the electronic documentation
(``eDoc''). The eDoc must identify the mail owner and mail preparer in
the By/For fields, either by Customer Registration ID (CRID), Mailer ID
(MID) or other account type assigned by the USPS. All Presorted and
automation pieces declared on a postage statement must contain a mobile
barcode that qualifies for the discount.
e. Mailers must provide the USPS acceptance unit with an
unaddressed sample of the mailpiece that contains a mobile barcode. If
mobile personalization is used, at least two samples must be submitted,
demonstrating that the web addresses are unique to each addressee.
Mailers must also retain, until October 31, 2012, a sample of each
mailpiece claiming a discount.
f. Other than a full-service Intelligent Mail discount (see
705.24), no other incentives apply for mailpieces claiming a discount
under this promotion.
g. Participants must agree to participate in a survey conducted
during or after the promotional period.
h. Federal government official mailings under OMAS are not eligible
for this promotion.
3.3 Discount
[Revise the first sentence of 3.3 and add new second and third
sentences as follows:]
Mailers must claim the two percent postage discount on the postage
statement at the time the statement is electronically submitted.
Mailings with postage affixed will deduct the discount amount from the
additional postage due, except that mail service providers authorized
to submit Value Added Refund (VAR) mailings may include the refund for
the incentive discount in the VAR amount. Pieces with metered postage
must bear an exact amount of postage as stipulated by the class and
shape of mail. Affixed postage values for metered mailings may be found
in the
[[Page 15607]] Federal Register notice available at pe.usps.com. * * * * * * * * We will publish an appropriate amendment to 39 CFR part 111 to reflect these changes.
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