NFocus will be closed Friday, April 18

NFocus will be closed on Friday, April 18th for Good Friday.

Please review all of your jobs that are scheduled and make sure that you contact us to discuss any questions or changes that need to be made.

NFocus System Maintenance Outage: March 29th from 6am to Noon EST

We will have a Systems Maintenance Outage on March 29th from 6am to Noon.  All NFocus Systems will be unavailable during this time.  This includes email, ResQue, and Listcounts.  

We apologize for any inconvenience.  Please contact support@n-focus.com if you have any questions.

What’s New @ NFocus: Join NFocus at the 2014 National Postal Forum for Free

National Postal ForumThe NFocus team is excited to be attending the upcoming 2014 National Postal Forum and would like to invite you to join us!

NFocus has a limited number of Free One-Day Exhibit Hall Passes ($50 value) available for the March 16-19th event at the Gaylord National Hotel & Convention Center in Washington D.C. These are available to our clients and partners on a first come, first served basis. Contact your NFocus representative today to reserve your free pass.

About the forum: The NPF was formed in 1968 in a partnership with the USPS to serve as a central meeting point for the mailing industry and is considered the premier mailing industry conference (www.npf.org).

The NFocus team will be available to meet during the forum at booth #2218. We look forward to seeing you there.

News of Interest: February 20th

CNN Money: Americans crazy about mail, but can’t say why

News of Interest – January 28th, 2014

Direct Marketing News: Postal Reform Act Markup Set for Wednesday

Update: Exigent Rate Increase

Exigent rate increase passes

Bad news over the holidays for ratepayers.

On December 24th, in a 2-1 decision, the Postal Regulatory Commission approved the Postal Services request for an across the Board 4.3 % exigency rate increase. The additional exigency increase will go into effect at the same time as the cpi adjustment of approximately 1.6% for a total postal rate increase averaging 6% for most classes of mail. The implementation date for both increases will be January 26, 2014.

The PRC did limit the length of time the exigency increase may be in effect. Although the PRC found the USPS had shown it had lost 2.8 Billion dollars of revenue related to the recession, it found that the additional 4.3% increase must be limited to a period of time that allows the USPS to recoup this additional recession related lost revenue. The USPS is directed to do quarterly reports and develop a plan to phase out the additional exigency increase once the 2.8 billion revenue losses are recouped.

NFocus has created the latest postal rate calculators to help determine the increases and areas to optimize your postage.

 

The PRC took steps to limit the 4.3% exigency from being a permanent price burden for all mailers. More details to come.

What’s New @ NFocus: Take Email Marketing to the Next Level with the NFocus Loyalty Email Program

Improve results by understanding your customers

Reports of the demise of email marketing have been greatly exaggerated.

93% of marketers are reporting that email marketing is currently producing, or will eventually produce an ROI according to the 2013 MarketingSherpa Email Marketing Benchmark Survey.

The NFocus Loyalty Email program gives you the power to increase your ROI with the ability to effectively market dynamic, personalized messages that are easily measured, tested, and optimized.

  • List Development/Hygiene: A clean list database increases your email reputation and helps you avoid spam traps. We monitor bounce backs and develop strategies to improve overall delivery.
  • List Segmentation: Create segmented distribution lists to send the right message to the right customer. Segment by online behavior, the types of links they click, level of engagement, geographic or demographic characteristics.
  • Personalized Content: Deliver appropriate messages and content to the right audiences.
  • A/B Testing: Easily split your list to test different deployment strategies.
  • Measurable Results: Analytics beyond opens and clicks. Monitor engagement, what devices your clients are using to read your emails, and unique click behaviors.
  • Appending: Build your customer database by appending email addresses to clients that have provided only a postal address.

 

Contact your NFocus representative today for more information on our Loyalty Email capabilities and our Internet Mail Manager (iMM).

Register for US Postal Service 2014 Incentives

Since the 2011 Mobile Barcode Promotion, the Postal Service has been creating promotions and incentives to create awareness of innovative uses of mail as well as incentives for pure volume increases. Below are links to information on current and proposed mailing promotions and incentives.

Saturation and High Density Incentive

Registration will close on January 31, 2014. Qualified mailers will be eligible for a postage credit (20% on Saturation and 15% on High Density) on volume that exceeds a pre-determined threshold. The program will begin on January 2, 2014 and end on December 31, 2014.

2014 Saturation and High Density Incentive

Upcoming Technology Incentives for 2014

Branded Color Mobile Technology Promotion
Premium Advertising Promotion
Earned Value Reply Mail Promotion
Mail and Digital Personalization Promotion

The USPS has also created an easy calendar view of the incentives here:
USPS 2014 Tech Incentives Calendar

Please be sure to take advantage to the incentives to reduce your postal rate increase and distribution cost. Contact your NFocus rep for additional details or questions.

Congressional Budget Action Continues 6-Day

On Tuesday, January 14, 2014, Congress reached an accord on a budget deal to finance the government through September.  Part of that budget deal was a provision that expressly prohibits the Postal Service from cutting Saturation mail delivery or closing rural post offices. 

In light of this action, it does not appear likely, any time soon, that the Postal Service will get the relief it has been seeking from Congress to cut Saturday mail delivery service.

Update: Exigent Rate Increase

Exigent rate increase passes

Bad news for the holidays for ratepayers.

On December 24th, in a 2-1 decision, the Postal Regulatory Commission approved the Postal Services request for an across the Board 4.3 % exigency rate increase. The additional exigency increase will go into effect at the same time as the cpi adjustment of approximately 1.6% for a total postal rate increase averaging 6% for most classes of mail. The implementation date for both increases will be January 26, 2014.

The PRC did limit the length of time the exigency increase may be in effect. Although the PRC found the USPS had shown it had lost 2.8 Billion dollars of revenue related to the recession, it found that the additional 4.3% increase must be limited to a period of time that allows the USPS to recoup this additional recession related lost revenue. The USPS is directed to do quarterly reports and develop a plan to phase out the additional exigency increase once the 2.8 billion revenue losses are recouped.

The spreadsheets on the NFocus website, sent out with the original rate filings for the combined increases should be valid, and a newsletter will be sent after the Christmas Holiday.

The PRC took steps to limit the 4.3% exigency from being a permanent price burden for all mailers. More details to come.

  • Online System Alerts!

    New Business Datastream File – Need to stay ahead of the competition? Subscribe to the NFocus New Business Datastream Pipeline and receive all new businesses in your defined area. New Businesses need office supplies, advertising, insurance, cleaning services, and much more. Datasteam subscribers automatically receive a file each week of these businesses with phones. Contact NFocus today to increases your leads pipeline.

  • April DYK Events

    National Card and Letter Writing Month

    April 13th to the 19th - National Robotics Week

    April 12th - Licorice Day

    April 17th - Benjy's Birthday!

    April 18th - Doug's Birthday!

    April 19th - Elizabeth's Birthday!

    April 24th - Take Our Daughters and Sons to Work Day

    72% of adults age 45-54 made a purchase as a result of a marketing message received through direct mail, 71% of adults age 45-54 made a purchase as a result of receiving an email (ExactTarget, 2012 channel preferences study)

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